Brass & MeridianBook an audit
001 — Case file

New York based · Serving practices nationwide

Your patients judge youbefore they meet you.

We design the whole patient journey for private practices — from first scroll to first visit. Website, intake, Google, reviews and doctor-led social, run with corporate-grade operations. From New York to Miami, Dallas and beyond, we build around your practice and your local patients.

Modern private practice reception in Manhattan
Fig. 1 — The first thing your patients see
Subject
The patient journey
Territory
United States · Nationwide
Practices at a time
A limited few
First step
The Patient Journey Audit
01 — What patients expect

A doctor without a compelling website and social presence no longer looks credible.

01

A modern website

with real photos and video of the doctor. Outdated site, outdated care.

02

Booking 24/7

and digital intake. No clipboards, no PDFs, no fax.

03

A reply in minutes

by text or chat — not days.

04

Recent reviews

4.7+ stars, with the practice actually responding.

05

A doctor on camera

on Instagram, TikTok and YouTube, explaining things plainly.

06

Clear information

services, pricing, memberships, insurance, what to expect.

02 — What's broken

Practices don't lose patients at Google. They lose them after the click.

SEO firms do rankings. Web shops do sites. Freelancers do posts. No one owns the whole journey — so patients slip through every gap.

Dated websites01
Broken intake02
No follow-up03
Awkward social04
No doctor brand05
Messy reputation06
Invisible in AI search07
Compliance fear08
Front-desk leaks09
No retention10
03 — Which path

Question 01

Where is your practice today?

Question 02

Keeping your brand, or changing what you're known for?

0 of 02 answered

Awaiting answers

Answer both questions and the file opens to the one path that fits your practice.

Doctor being filmed for social media content
Fig. 2 — One filming day at the practice
04 — Doctor-led social

One filming day. A quarter of content.

We come to your practice, coach you on camera and turn two hours into 30–60 Reels, TikToks and posts — myth-busting, patient questions, a day in the practice. Always within medical advertising rules.

05 — Practice performance

Better systems. A clearer path to booked patients.

Illustrative scenarios — not client testimonials or achieved results. Each shows a practice challenge, the work we could scope and how progress would be measured.

Illustrative file 01

A Miami dental practice

The challenge
Patients visit the website but leave without requesting a consultation.
The work
Clarify treatments, rebuild the appointment request and connect inquiries to a consistent follow-up process.
What we would measure
Website-to-inquiry conversion and inquiries that become booked consultations.

Illustrative file 02

An established Dallas dermatology practice

The challenge
Calls go unanswered while the team manages a busy reception desk.
The work
Introduce missed-call follow-up, streamline digital intake and give the front desk clear response workflows.
What we would measure
Response time, recovered inquiries and intake completion before the visit.

Illustrative file 03

A New York physician launching a private practice

The challenge
A new practice has little online visibility and no recognizable doctor presence.
The work
Build a compelling website, strengthen local search listings and create doctor-led educational content.
What we would measure
Qualified local inquiries, consultation bookings and the sources bringing patients in.

We'll go through your practice as a patient — and show you exactly where you lose them.